circular hero
don't go in circles, go circular!
circular hero
don't go in circles, go circular!
don't go in circles, go circular!
don't go in circles, go circular!
The "take, make, waste” model is not sustainable - it never was, and never will be.
Electronic waste is mainly due to the wrong yet still widespread belief that an equipment becomes obsolete just after its first cycle of use or just because it's damaged or not covered by a warranty any longer.
We need to break out of this vicious pattern and adopt a circular model to reduce the impact of electronic waste on the environment and generate value for everyone.

Circular economy applied to electronics keeps products in circulation through processes like repair, extended warranties, insurance plans, trade-in, refurbishment and reuse. Controlled recycling closes the loop at the end of the life span to recover reusable components or materials.
Let’s use our devices to their full potential, revisiting usage models (lease vs ownership), implement virtuous service processes and protection plans (lifelong warranty, bespoke insurance), ensure customer experience is smooth and satisfaction at its peak (swift repairs, sustainable fleet management), create durable value (secondary market).
This is circular hero’s mission.
Either in service or secondary market, the clock is ticking. That's why process efficiency is so crucial.
circular hero is committed to helping businesses take their circular operations to the next level:
→ review, redesign and stress test processes, through a lean management approach
→ implement changes in ERP and provide guidances for systems integrations with partners
→ define the most relevant KPI’s to monitor reverse supply-chain performance end to end
→ implement operating procedures and train user teams
→ quantify productivity gains and ROI for the business

The way customers perceive after-sales service greatly influences their experience of using the product itself and is a key strategic factor in brand loyalty. A successful circular strategy therefore relies on robust and effective solutions that satisfy customers.
circular hero brings the expertise needed to optimise your post-sale relation with your customers:
→ design a clear, seamless and automated interface
→ define balanced warranty policies
→ offer alternative usage and service options to suit different customer profiles
→ launch enhanced protection service packs
The successful implementation of a circular economy for electronic products also depends on the ability to extend their lifespan, optimise their use and minimise their environmental impact. This means easier and more affordable access to repairs and second-hand devices and, for business customers, responsible management of their fleets.
circular hero helps organisations implement solutions that enable them to achieve these goals:
→ develop circular and sustainable fleet management solutions
→ implement trade-in to optimise fleet shift monetisation
→ diversify supply on the secondary market to reduce inventory costs and meet CSR targets


The client wanted to incorporate fleet management into its CSR policy through an eco-responsible approach.

The client wanted an outsourced scalable service for their mobile equipment.

I'm a circular logistics consultant with extensive experience in designing and implementing circular solutions applied to digital tech.
My work blends sustainable reverse supply-chain, service processes improvement, service partners administration, device extended protection and lifecycle management.
My approach is to create value for my B2B clients and help them satisfy their own customers through innovative and effective circular solutions that enable better use of their equipment.
My expertise in this field has been honed through various positions: business developer, business unit director and start-up founder. Over time, I have built competitive businesses from scratch, developing teams, tools and frameworks, many of which continue to deliver value today. I am now an independent consultant, offering my expertise to organisations to help them implement sustainable service processes and responsibly manage the lifecycle of their digital technologies.
circular hero help accelerate the linear economy downfall through imagining the best circular solutions for the future of tech.